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Annoying aspects of websites

November 3, 2011

There are many websites that employ various techniques to increase their ad revenue, page impressions or other similar statistics. Often these techniques leave the viewer feeling frustrated and unimportant. Clearly usability is not the driving force behind many of the sites that use these tactics.

Annoying Technique # 1

Breaking stories into different pages to increase page views.

This is immensely aggravating. As a culture we have grown to expect information to be readily and easily available. This is an especially popular technique when sites list things like the `top 20 richest people in the world`or `top 15 fastest production cars.` Some sites will even break smaller stories into multiple pages to increase page views. User friendly? I think not..

Annoying Technique # 2

Using landing pages with huge advertisments.

What is the point in creating landing pages if they are covered in advertisments that take up much of the page? When I go to a website I expect to see “The Economist” not “Buy Dell Computers NOW!” If the first thing I see on a website is a half page ad for something that is not what I am looking for I can guarantee my bounce rate from that site will be 100%.

Annoying Technique # 3

Not linking to mentioned sources or websites.

When you are reading an article or story and there is no link to the source, how are you to tell if what you are reading is unbiased? There used to be a misconception that if you linked elsewhere in the text the reader would click on that link and then not return. Studies have shown that this is not in fact true and that people will open the link in an new tab or click back on their browser if they are interested. The New York Times and Wall Street Journal are notorious for this. Often one will have to guess at a URL or search for something on Google in order to find it. Example

Annoying Technique # 4

Pop up Advertisments.

Pretty self explanatory and perhaps the most infuriating. When they hide the little “X” in the corner and in a shade slightly different from the rest of the ad it is like a puzzle trying to figure out how to close it. I have often myself wishing horrible things upon whoever decided to aggravate me with these ads. If I ever remembered the product advertised I would make a point not to buy it. Men’s Health website constantly has large pop up ads.

Annoying Technique #5

Requiring registration to access content.

I would say that this is the technique that turns people away from sites the most. I have only once signed up to be a member and it was for perhaps my favourite website ever. Any other site that required a username also had a 100% bounce rate from me. When I am browsing on the internet I am looking for information, not looking to give away all MY personal information.


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