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NHL’s new social media policy

September 21, 2011

The National Hockey League has implemented its first ever policy regarding social media. According to the article at NHL.com, players and hockey operations staff are no longer allowed to use social media on game days. The policy was put in place to ensure that communications between players, hockey operations staff and fans via social media are sensible and appropriate. The policy also has tips for the parties involved about how they could go about making their social media experiences better for themselves and their followers.

Bill Daly, the deputy commissioner of the NHL, said “”It lets our players and clubs participate substantially in the opportunity of social networking while identifying and mitigating some of the risks. To date, our players and clubs have been exemplary in connecting with fans on social networks, and fans should not expect to see any material difference as a result of this policy.”

Social media sites such as Twitter and Facebook are often the best way for fans to keep in touch with their favourite athletes and teams. I personally follow my favourite two sports teams and numerous athletes and sports personalities on both twitter and facebook. I had never encountered a message on either of these sites that I found was inappropriate. However, it is definitely in the best interest of the National Hockey League to be proactive in its dealings with Social Media.

There have been instances in major league sports where professional athletes have been using social media on the sidelines during game time. This is similar to using social media in the workplace. In some instances this is prefectly acceptable. However, when athletes are preforming in a sport such as football it is not appropriate to be focusing on tweeting instead of playing the game they are being paid millions of dollars to play.

The average NFL salary in 2010 was 1.4 million dollars. That works out to just over $82,000 per game. Surely professionals should be able to focus on their work for about four hours without being distracted when they are getting paid approximately $20,000 USD an hour.

 

http://www.nhl.com/ice/news.htm?id=588534#&navid=nhl-search

https://twitter.com/#!/BizNasty2point0 Most followed NHL player on Twitter

http://www.buzzle.com/articles/average-nfl-salary.html

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